The media reported billions of dollars in losses for the distributor of the Tenet brand

The distributor of passenger cars of the Russian brand Tenet made a net loss of 8.7 billion rubles by the end of 2025. This was reported on April 8 by Vedomosti with reference to the accounting statements of Tenet Rus.

The high cost of car production did not allow the company to raise selling prices and make a profit in the first year of operation, Tenet Rus explained. Other reasons include significant sales promotion costs due to high inventory levels and falling consumer demand in the Russian car market in 2025. Tenet Rus was established in October 2024, but it did not publish a report for that year.

The production of Tenet cars at the Kaluga plant is organized in a full cycle. The current model range includes the T4, T7 and T8 crossovers. According to the results of the first quarter of this year, the volume of shipments of Russian-made cars to the dealer network amounted to 29.5 thousand units, the company's press service reported on April 2. The Tenet T7 crossover remains the most in-demand model, accounting for more than 50% of sales in three months.

The Tenet T7 became the best-selling SUV segment car in Russia from the sixth to the eighth week of this year, and was also the leader in the 14th week.

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The automobile plant of AGR holding in Kaluga, where new Tenet cars are produced, is preparing to start production of a new model. As reported on April 6, it is scheduled to enter the assembly line in 2026.

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