Vechernyaya Moskva has updated the design of the holding's digital media

Vechernyaya Moskva Media Holding has launched a new visual style of digital channels as part of a large-scale renovation of its print publications. Readers are presented with an updated version of the website vm.ru , as well as Vecherki channels on social networks.

Artemy Lebedev's creative studio has become a partner in the work on the new corporate identity of the oldest metropolitan publication. As part of the collaboration, to create a unified image of Evening Moscow, the studio has developed a brand platform, as well as a rich and balanced identity based on it. The new style respects the rich past of Vecherka, endowing it with the features of advanced media.

"Updating the digital channels of Vechernaya Moskva reflects our development strategy: a bright, modern style that preserves the historical heritage of the publication. This approach will help expand and rejuvenate the audience, as well as combine all our resources under a single, dynamic brand," Ekaterina Burmistrova, Deputy General Director of the Editorial Office of the newspaper Vechernyaya Moskva, comments on the update.

Since April 6, the holding has been releasing all printed products in a single A3 format under the single brand "Evening Moscow".