Cottage cheese feast: how much will the minimum Easter set cost?
The index of the minimum Easter set, which includes a ready-made cake, a dozen eggs and dyes, will amount to 570 rubles, analysts told Izvestia. When adding cottage cheese Easter to this list, the set will rise in price to 1.2 thousand. This is 6% higher than last year's level. Russians have already begun to prepare for the holiday — over the past week, demand for Easter goods has increased almost 2.5 times compared to the beginning of March, marketplaces have calculated. Buyers prefer budget products. About how much a festive table will cost and how not to overeat during the holidays — in the material of Izvestia.
How much do Easter cakes cost?
Easter training, which this year falls on April 12, will cost Russians an average of 1.2 thousand rubles — 6% more expensive than a year ago, experts from the analytical resource Check Index of the OFD Platform calculated specifically for Izvestia. This price includes a ready-made cake, a set of dyes, a dozen eggs and a cottage cheese Easter.
"The high demand for goods from this set begins one to two weeks before the celebration of the Resurrection of Christ," the experts noted.
The minimum Easter package, which includes eggs, cakes and dyes, will cost about 570 rubles, which is 5% more expensive compared to 2025. Cakes rose in price to 282 rubles (+7%), egg dyes — to 162 rubles (+10%), but eggs fell in price by 4% — to 126 rubles per dozen. Half a kilo of cottage cheese will cost an average of 221 rubles, which is 5% more than last year. Products for the Orthodox celebration are most often purchased offline — in regular stores.
—Online, the average price tag is 50-60% higher due to the larger package volume and more premium assortment," the analysts said. — This year, Russians are buying Easter set items in a more budget-friendly price segment, which reflects the moderate dynamics of average spending.
A grocery basket for self-made cakes will cost about 550 rubles, according to the Cooper delivery service. This list includes eggs, flour, milk, butter, yeast, sugar, raisins, and lemon juice.
In stores, products for the Easter table will cost about 620 rubles, which is 13% cheaper than last year, according to analysts at X5's Package service. This set includes ingredients for self-made Easter cakes and cottage cheese, as well as a dozen colored eggs.
According to the analytical center AKORT, in large retail chains, a set of products for butter cakes has fallen in price by 9% over the year, to 148 rubles. The "first price" products were selected for the calculation.
"The reduction in the cost of ingredients for the cake this year shows that the holiday basket has become more accessible to the buyer," said Stanislav Bogdanov, Chairman of ACORT.
What else do they buy for the holiday
Over the past week, demand for Easter goods has increased by almost 150% compared to the beginning of March, the Wildberries & Russ press service told Izvestia. Most often they buy towels for serving cakes, egg stands and souvenir eggs.
In addition, sales of ingredients for cooking cakes have traditionally increased by Easter. 140% more confectionery toppings, twice as much food coloring and 75% more candied fruits were ordered. The turnover of baking decorations increased by 66%, glazes — by 63%.
— Sales of cupcakes (including cakes) increased by 66%. We expect further growth in the pre—Easter week," the analysts said.
The change in the Easter index in 2026 reflects the main trend — a shift in demand to a more budget-friendly segment, Ekaterina Kosareva, managing partner of the VMT Consult agency, told Izvestia.
"Customers keep the tradition of celebrating Easter itself, but optimize costs: they choose cheaper cakes, simplified sets of dyes, and pay more attention to promotions and their own brands of chains," the expert noted. — This is a classic model of consumer adaptation to rising prices without abandoning habitual consumption.
She added that there is a growing interest in self-cooking, as it allows for significant savings. In addition, homemade cakes are perceived as better quality and more traditional, which is especially important for Easter.
— On the other hand, the market is actively adapting to the demand for convenience, — Ekaterina Kosareva said. — Today you can buy almost everything ready-made: from cakes to already boiled and colored eggs. This indicates a growing demand for time savings, especially in large cities. Some consumers are willing to overpay for a reduction in household costs.
How many cakes and eggs can I eat?
People with chronic diseases of the gastrointestinal tract, heart and blood vessels should limit the amount of sweet pastries, eggs and fatty foods, warned Ekaterina Kashukh, gastroenterologist and expert at the Hemotest laboratory.
"On Easter, rich pastries, eggs and cottage cheese desserts with a high sugar and fat content are traditionally served," she told Izvestia. — For a healthy person, with moderate consumption, such products do not carry any risks. The total amount of food eaten and the balance of nutrients in the diet play a crucial role.
The optimal norm for Easter treats is about 150 grams of cake and one or two eggs per day, the doctor noted.
— When overeating, temporary reactions are possible: a feeling of heaviness and bloating, — Ekaterina Kashukh pointed out. — Such conditions can happen in any person, but they pass as food is digested.
According to her, you should eat a variety of meals even on holidays. The diet should include vegetables, protein products and sources of dietary fiber, which contribute to the normal functioning of the intestine.
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