Russians named ideal features of appearance in different regions

Russians represent the standard of a woman's figure, skin, eye shape and hair color in different ways depending on the region of residence. For example, brown eyes are considered beautiful among the inhabitants of the Volga region, and the "pear" figure is attractive to Siberians. On April 3, SOKOLOV BEAUTY brand analysts told Izvestia about what regional beauty standards look like.

The majority of respondents are guided by soft Slavic features in the image of the standard of beauty. Russians consider an oval face (27%), a medium-sized forehead (34%) and rounded, moderately pronounced cheekbones (20%) to be the most attractive. At the same time, residents of the Far East and the North-Western District were more likely to point out expressive features in the portrait of the standard during the survey. Also, 29% of respondents from the Northern capital consider beautiful faces with a wide chin, and in Vladivostok — with angular (33%) pronounced cheekbones (20%).

According to Russians, the eyes become a special emphasis in the image of the standard of beauty. One third of the respondents noted that large eyes are considered attractive, and for every fifth they must be round in shape. Opinions about the color are divided, but the majority of respondents consider light shades to be the standard — green (17%) and blue (16%). The region where the beauty of brown eyes is most appreciated is the Volga region (20%).

Russians prefer plump lips less and less. More than a quarter (28%) of the respondents called lips of medium fullness with a checkmark protrusion in the center attractive. Almost a third (30%) consider a medium—sized nose to be the standard of beauty, a quarter named a straight back as a mandatory marker of its attractiveness, and one in seven (14%) - an upturned tip. A quarter of the respondents pay special attention to the condition of the facial skin and would like to see smooth skin without flaws in the ideal image.

The respondents also consider slightly wavy (27%) brown hair (23%) to be the standard of beauty. At the same time, residents of the Urals most often admire dark hair (22%) and olive skin (43%), while respondents from the Far East consider blonde and light brown to be attractive shades of hair (18% each).

The standard of an attractive figure is more than a third (34%) Russians consider the shape to be an "hourglass", another quarter (23%) — an "apple", with a wide waist and a voluminous upper body. Residents of the Volga region and the Urals prefer this particular type of figure (31%, respectively). In Siberia, the "pear" shape is more often referred to as the standard (23%).

Russians have increased their spending on buying cosmetics and visiting beauty salons. As noted on March 5, the amounts allocated for these purposes increased by 20 and 17% compared to the same period in 2024, and average receipts increased by 5% (884 rubles) and 9% (1368 rubles), respectively. The respondents were also 9% more likely to visit massage rooms, spas and health clubs. At the same time, the volume of expenses increased by 14%, and the average check — by 12%, to 1995 rubles, follows from the data of the Post Bank, which was reviewed by Izvestia.

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