O'STIN revealed the reasons for the closure of its own stores

The optimization of the O'STIN retail network is due to the obsolescence of some store formats in "old and unpromising" shopping malls, as well as a shift in consumer demand for marketplaces. A representative of the retailer told Izvestia about this on March 31.

According to him, the decision to close the outlets is "part of a planned business transformation aimed at improving the company's efficiency and sustainability in the long term."

Today, most retail players in the market are closing outdated store formats, according to a representative of the retailer. According to him, O'STIN is also constantly adapting its retail store network to market changes.

"Recently, we have opened a number of stores in a new concept, with a large area and in the most promising shopping malls," he explained.

Also, the closure of some stores was the result of a shift in consumer demand online, said a company representative. According to him, marketplaces and the brand's own digital channels are becoming more important drivers of the retailer's growth.

By the end of 2025, O'STIN (Austin LLC) closed 2.6 times more than a year earlier, Izvestia wrote. The number of closed stores was 2.3 times higher than the number of open ones: 62 versus 19. At the same time, the number of employees decreased by 15% over the same period to 4,896 people.

The network's development is currently suspended, two sources familiar with its plans told Izvestia. In March, the company held a committee that did not confirm the unfreezing of the network expansion, one of them said. The second interlocutor noted that the retailer will continue to close stores in 2026. The task is to optimize the work due to lower profitability against the background of rising logistics and tax costs, as well as a decrease in the company's turnover, he explained. In 2025, the chain's retail sales fell by 17.4%, to 40.4 billion, according to the disclosure data.

Spot failure: O'STIN closed 62 stores and cut 15% of staff

Who else is experiencing problems and what to expect for retail this year

The RBC publication, citing sources, reported on March 25 that the Russian retailer Gloria Jeans intends to close about 150 of its stores in various regions of the country during 2026. The company plans to abandon outlets that demonstrate the lowest efficiency in terms of profitability. One of the sources admits that the optimization may affect up to 200 stores.

All important news is on the Izvestia channel in the MAX messenger.