Manufacturer Zewa has announced the completion of the rebranding and the transition to the Zemma brand.

The EvoCom company, representing the brand manufacturer of hygiene products Zewa, announced the completion of the rebranding and the transition to a new brand Zemma. As indicated in the company's message received by Izvestia on March 30, products under the new name will begin to be shipped to retail chains in the spring of this year.

"During the transition period, the product range may include products under the Zewa and Zemma brands," EvoCom clarified.

It is noted that the rebranding is part of the transformation of the business after the international company Essity left the Russian market. The strategy has been implemented in stages to make the transition to a new name as comfortable as possible for customers.

Purchase control: Lenta intends to purchase OK hypermarkets

Experts estimated the value of the deal at 40-55 billion rubles.

In January, it was reported that the German construction hypermarket chain OBI would change its name to DOM Lenta. The company owns 25 hypermarkets in Russia, with more than a third of them located in Moscow.

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