Dealers told about the increase in car prices in April
In April 2026, some models on the Russian car market may rise in price by 2-5%, and in segments where parallel imports are declining, by up to 10-15%. This forecast was made by Yuri Blinov, Marketing Director of Avilon AG, Rossiyskaya Gazeta reported on March 30.
Price dynamics will mostly be determined by the exchange rate and further recycling decisions, Blinov believes. Discounts on new cars will not disappear, but their format will change. Against the background of high inventories, dealers will continue to stimulate demand, however, due to rising costs and pressure on margins, the share of direct discounts will decrease, he believes.
According to Nikolai Ivanov, director of the Rolf New Car Sales department, if demand exceeds supply, this may lead to a moderate price increase of 1.5-2%. In the coming months, the most noticeable price adjustment is possible in the segment of vehicles supplied through alternative channels. According to localized models, changes may be limited to the revision of discounts, he believes.
In turn, Artyom Alyoshkin, CEO of the Interleasing Group of Companies, noted that prices are additionally affected by the weakening of the ruble against the dollar, since settlements with foreign suppliers take place in foreign currency. He drew attention to the fact that car companies, dealers and leasing companies offer special promotions for which the benefit can reach up to 900 thousand rubles when using a trade-in or a loan.
Earlier in the day, it was reported that following the results of the last full week of March (the 13th of the year), sales of new passenger cars in Russia showed another record since the beginning of the year. 28.6 thousand cars were sold, which is 19% more than a week earlier and 36.5% more than in the same period last year.
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