Medialogia named the main information channels of 2025

On March 25, Medialogia announced the winners of the annual Infopowod of the Year contest at a special offline event. The companies presented vivid and non-standard PR cases, which provoked a wide response in the media and social networks in 2025. Representatives of such companies as Lingonberry, Metrium, Donstroy, Airplane, LSR Group, VTB, T-Bank, MTS, 2GIS, Aviasales, VkusVill, Befree, Burger King, Abrau-Durso, Moscow Zoo, Annenkirche made speeches at the event. and others.

It is noted that information guides from six industries participated in the competition: real estate, finance, consumer goods, retail, IT and telecom, culture.

The study was conducted in two stages. At the first stage, Medialogia analysts studied the information field and evaluated the information channels presented by the participants. At the second stage, a shortlist was formed, which included information channels with the highest value of the media index. Social media cases were also evaluated based on the CM Index. Based on the results, the most notable events of the year were identified.

In the real estate sector, the LSR Group's project has caused the greatest media response (Media Index — 7,967). The company's founder, Andrey Molchanov, and his wife have created a private museum, ZILART, based on their own art collection, which they have been collecting for more than 25 years. On social networks, interest was aroused by the news of the KVS Group of Companies about the transformation of the historical Kresty building into a cultural life center (SEE Index — 33 thousand).

The most significant event in the financial sector was Sberbank's news about the launch of contactless iPhone payments with live streaming technology (Media Index — 11,058, SEE Index — 890 thousand). Social media users also discussed the AI Santa Claus from T-Bank, which Russians called more than 300 thousand. times (SEE Index — 43 thousand).

In the retail and consumer goods segment, several striking collaborations were presented in 2025. The most notable was the partnership between Yummy and Hello Kitty (Media Index — 3,876, SEE Index — 938 thousand) — the campaign presents a line of products in the brand's style.

In the consumer goods category, the Abrau-Durso and Sibir Collection collaboration attracted attention — dumplings with strawberries and sparkling wine (SEE Index — 70 thousand).

The most discussed information guide in the field of IT and telecommunications was the presentation by Neiry of biodron pigeons with neural interfaces that allow them to control their flight and set routes (Media Index — 10 048, SEE Index — 301 thousand). On social networks, users discussed the launch of the MTS service.GeoPoisk", developed by MTS together with the Lisa Alert detachment to search for missing people (SEE Index — 37 thousand).

Russian Russian Museum in the field of culture, the news about the opening of the exhibition "The Image of Moscow in Russian Art" from the collection of the State Russian Museum at VDNH caused the greatest response in the media and social media (Media Index — 35,609, SEE Index — 444 thousand). Social media users also discussed the term "tattoo" from the vocabulary of the Moscow Zoo staff, which was included in the dictionary of the Russian language (SEE Index — 103 thousand).

Audience sympathy: "The Squid Game" has become the most popular TV series in the Russian Federation

The creators of the first Russian TV series rating named the top 100 projects - who is included in it?

On March 24, Medialogia presented on its website a Russian series rating consisting of the 100 most popular projects of the past year. The South Korean thriller "The Squid Game" took the first place with 42,861 points, the second place was taken by the American science fiction series "Stranger Things" (26,572 points), and the third place was taken by the Russian detective "Sled" (20,361 points).

Producer Maxim Korolev said that the rating will make it easier for content producers to understand the viewer's request. He also noted the success of the series "Sled", which entered the top 100 most popular series of 2025 and took third place.

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