The exhibition "Sport.Sport.Sport." will unite government, business and citizens at VDNKH

From May 14 to 17, 2026, the All-Russian exhibition "Sport.Sport.Sports.". The event, organized by the League of Heroes with the support of the Ministry of Sports of the Russian Federation, will become a new integrated platform uniting the state, business, regions and citizens around the tasks of developing physical culture and mass sports.

The aim of the project is to demonstrate the possibilities of modern sports and involve people in an active lifestyle, showing by concrete examples that sport is about pleasure, health and new opportunities for everyone. Advanced technical developments and the best sports practices will be presented at the site, and an extensive educational program will allow you to learn from industry leaders, discuss the main trends and gain new knowledge for development.

"The sports industry is developing rapidly today, and an active lifestyle is becoming a new reality for the whole country. We see more and more federations returning to the world stage, and at the same time, the development of children's sports remains equally important for any region of Russia. The exhibition "Sport. Sport. Sport." will become a key platform where you can learn about new developments, discuss current issues and agree on cooperation," commented Ksenia Shoigu, head of the League of Heroes.

The exhibition combines several key blocks. One of them is a large—scale exhibition. It includes more than 10 thematic sections: from sports infrastructure, equipment and technologies to adaptive sports, esports and sports nutrition.

Considerable attention is paid to the business block, the key event of which will be the plenary discussion "The role and potential of the sports industry in the modern economy." Heads of federal and regional departments, recognized industry experts and business leaders will take part in strategic sessions and round tables. This is a platform for open dialogue, where participants will be able to ask questions to the speakers and receive a competent assessment of current trends.

The guests will enjoy a rich festival program designed for the widest audience. Running enthusiasts will face an endurance test — a 5 km run along the picturesque alleys of VDNKh, and a "Mom, Dad, I'm a sports Family" tournament has been prepared for family teams, where they can show unity and agility. Special attention will be paid to modern technologies.: The esports tournament will provide an opportunity for virtual battles. There will also be specialized activity zones throughout the festival, where everyone can try their hand at golf, small towns, volleyball, football, extreme sports, laser tag, chess and table tennis.