Producer Korolev explained the introduction of the rating of the series for the understanding of the audience.
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- Producer Korolev explained the introduction of the rating of the series for the understanding of the audience.
The Russian rating of TV series will make it easier for content producers to understand the viewer's request. This was announced to Izvestia on March 24 by producer Maxim Korolev.
"It's very interesting to see which artists are more watchable, themes, directors, locations. <... Having a slice of big data will help me, as a manufacturer, make decisions," he explained.
The producer also noted the success of the series "Sled", which entered the top 100 most popular TV series of 2025 and placed in third place.
"I take my hat off to the producers of the Sled series. I would like to, but I can't — and the guys can't — come up with a franchise that would work and withstand 3,000 episodes," he said.
Korolev admitted that in recent years he has been giving his audience preferences to Russian content, rather than foreign production.
On the same day, Medialogia presented the Russian series rating, the first release of which was the top 100 most popular projects of 2025. The scoring methodology takes into account 19 different parameters. The system analyzes not only search queries, but also real-time viewing on TV and online platforms, as well as discussion activity on social networks.
On the same day, Irina Solomatina, CEO of Medialogia, said that the Russian rating of TV series developed by Medialogia was unique. According to her, the rating will be useful for both professionals investing in media products and ordinary viewers seeking to evaluate the quality or popularity of the series.
Vladislav Stratonnikov, the company's product development manager, said at the same time that Medialogia was working at the intersection of information technology and communications, monitoring more than 100,000 media outlets and more than 3 billion social media accounts daily and around the clock.
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