The marketing director of Channel Five explained the success of the series "Trace"
The success of the Sled series, which was ranked third in the top 100 most popular TV series of 2025 according to Medialogia, lies in the characters that viewers can understand. Marina Belova, Deputy General Director and head of the Fifth Channel's Program and Marketing Directorate, told Izvestia on March 24.
According to her, the film also raises the topic of social justice, observing the principle that "evil will always be punished."
"Now we produce about 100 episodes a year... There are 10 premieres every week, so everything is obvious to us," Belova said in a conversation with Izvestia correspondent Maxim Prikhoda.
She added that Channel Five's projects are represented not only in the Medialogy rating. According to her, the main thing is to understand the interests of the target audience.
On the same day, Medialogia presented the Russian series rating, the first release of which was the top 100 most popular projects of 2025. The scoring methodology takes into account 19 different parameters. The system analyzes not only search queries, but also the actual viewing time on TV and online platforms, as well as the discussion activity in social networks.
Irina Solomatina, CEO of Medialogia, told Izvestia that the Russian rating of TV series developed by the company is unique. It takes into account the full cycle of user interaction with the series — not only views on online platforms and on television, but also discussions on the Internet.
Vladislav Stratonnikov, the company's product Development manager, noted that Medialogia works at the intersection of information technology and communications, monitoring more than 100,000 media outlets and more than 3 billion social media accounts daily and around the clock.
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