Medialogia told about the company's work on the Russian rating of TV series
Medialogia works at the intersection of information technology and communications, tracking more than 100,000 media outlets and more than 3 billion social media accounts. Vladislav Stratonnikov, the company's product development manager, told about this on March 24 at the presentation of the Russian Series Rating.
"As for the scale of our work, we monitor more than 100,000 media outlets and more than 3 billion social media accounts. We do this 24/7, which gives us a huge stream of data, 500 thousand media publications and more than 100 million messages on social media every day," he said.
This data is processed, aggregated, cleared of noise and provided in the form of accessible and understandable analytics. Stratonnikov clarified that the company conducts research through accumulated archives and a retrospective analysis of data, and not just "here and now." Medialogy has formed a number of complex general metrics, which have now become a kind of measurement standard on the market, he stressed.
"What is interesting and wonderful is that these indexes are trusted, they are used to compare with competitors, because when all this is measured in common general rules, all these comparisons become more objective and transparent," said the head of product development at Medialogia.
On the same day, the company presented the Russian series rating, the first release of which was the top 100 most popular projects of 2025. The South Korean thriller "The Squid Game" took the first place, the American science fiction series "Very Strange Cases" took the second place, and the Russian detective "Sled" took the third place.
All important news is on the Izvestia channel in the MAX messenger.
Переведено сервисом «Яндекс Переводчик»