The TopFest festival will be held on March 22 in St. Petersburg at the SKA Arena

The TopFest festival will be held on March 22 in St. Petersburg at the SKA Arena. Thousands of children and teenagers will gather there to meet their bloggers of the same age. This performance will launch a large-scale tour of child bloggers across the country, and more than half a million viewers will be able to see them not on a phone screen. For more information about the project, which unites talented children and teenagers all over Russia, see the story by Kirill Solodkov, a correspondent for Izvestia.

The festival will be attended by many famous bloggers who have become idols for the younger generation. Among them are Amirchik (Amirkhan Batabaev), Mariana Lokel, Artur Babich, Anya Pokrov, as well as Egor Ship, once one of the youngest bloggers in the country, now in the role of an experienced artist.

"I remember when I performed on similar stages. I was just a kid, I was still acting as a presenter. Big artists were performing then, and I thought how cool it was that I was on the same stage with them, now I'm going to take a picture, get to know each other," the blogger shared.

The girls from the group "Without toys" conquered the digital environment at just seven. Their music videos are not inferior to Lady Gaga in terms of the number of views. Even adults can flex to the girls' songs, and they can also surprise you with their musical tastes.

In total, a dozen of the brightest young stars of the Internet will perform at the festival. After the Topfest in St. Petersburg, they will embark on a grand tour of Russian cities.

"The average Russian child spends six and a half hours looking at the gadget screen. And for them, it's the artists they live with. And, of course, that's why the new stage is a stage for these popular child stars," said Natalia Lokteva, director of the Institute for the Support of Children's Blogging.

Blogger under the gun of the law: what will change for content authors in 2026

Barter can be recognized as income for taxation

On February 1, the CTC Kids TV channel launched the project "Stand-up. Children." More than 200 children applied for participation. The first season is built in a tournament format: first, the participants will have a qualifying round, then a semi-final, and in the final the winner of the project will be determined. The main prize of the season is 300 thousand rubles.

All important news is on the Izvestia channel in the MAX messenger.