More than 100 thousand viewers of the series "Lilies of the Valley. The Second Spring" asked for help through the SVOIRODNYE.RF platform

The National Media Group, the online cinema Wink presented the first results of the collaboration of the series "Lilies of the Valley. The Second Spring" with the SVOIDNYE.RF helping platform. The project, created by the Defenders of the Fatherland State Fund with the support of the Institute for the Development of the Internet (IRI), has become an important element of the system of providing psychological and social assistance to military veterans and their loved ones. The most logical and correct step in the development of the project and the assistance system was a joint campaign with the most popular TV series in Russia, "Lilies of the Valley," whose main fans are military families.

The main character of the film story, Lech, who returned from the SVO zone, and his wife Katya face real psychological difficulties when returning to a peaceful life. And the platform is PECULIAR.The Russian Federation was created directly to help veterans of their military and their loved ones in various situations. At the end of each episode of Lilies of the Valley, a QR code with a link to the platform appeared on the screen. The National Media Group has been using this format for more than 5 years in various projects, and its effectiveness has been confirmed by the high social results of such projects as "Aunt Marta", "Difficult Teenagers", "Pack", "Infidels" and others. As a result of the social project for the TV series "Lilies of the Valley", more than 100 thousand people went to the SVOBODNYE website.RF during the viewing to get professional help and expert advice.

According to the platform, 83% of all traffic was related to the topic of post-traumatic stress disorder (PTSD). The most popular materials were on methods of dealing with increased anxiety, prevention of socially significant risks, and assistance in overcoming aggression. In addition to psychology, users were interested in sections on finance and legal aid. Residents of Moscow and the Moscow region, St. Petersburg, Nizhny Novgorod, Sverdlovsk and Novosibirsk regions were the most active users of the platform.

Detailed information about the platform and access to support resources are available on the SVOIRODNYE.RF website.