Analysts reported a 15% increase in the cost of the bouquet by March 8.%

The average receipt for the purchase of a bouquet in January – February 2026 was 3,350 rubles, 15% more than a year earlier. This was the conclusion reached by ATOL analysts, who studied the dynamics of flower prices on the eve of International Women's Day, and Izvestia got acquainted with the corresponding study on March 7.

Peonies and daisies have become the leaders in price growth — their price has increased by 12%. Peonies were purchased for an average of 510 rubles, daisies — for 185 rubles. The price of lilies, gladioli and irises increased by 9%. Their average cost was 345, 295 and 135 rubles, respectively.

Carnations rose in price by 8%, to 85 rubles per piece. Chrysanthemums increased in price by 8% — up to 285 rubles. Eustoms have become noticeably more expensive: the average check was 740 rubles, which is 7% higher than last year's figures.

The minimum price increase was shown by calla lilies and sunflowers — 5% each in both cases. Their average cost was 395 and 290 rubles per flower. The average price of a rose increased by 2% and reached 223 rubles per flower.

The study was conducted based on the analysis of anonymized sales data from ATOL Online for 1.3 million receipts for January – February 2025-2026.

Instead of words: what flowers do Russians give on March 8 and how much do they cost in 2026

Daisies and chrysanthemums have become an unexpected trend among young people in 2026

Earlier that day, Alyona Ameranova, the founder of the Rosa flower salon, gave recommendations on how to make a visually expensive bouquet. According to her, this effect can be achieved with the help of accent colors and well-chosen packaging. The specialist called for peonies, ranunculi, hydrangeas, anthuriums, proteas or premium varieties of roses to be the highlight of the future floral arrangement.

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