"Love and doves", "Moscow does not believe in tears" and "Ice" became the leaders of the March 8 TV broadcast in 10 years.

By International Women's Day, the Art Pictures Distribution team analyzed the audience's television viewing and found out which films, entertainment programs and projects most often became the leaders of the festive broadcast from 2015 to 2025.

Comedies and melodramas became absolute favorites among the artistic content on March 8. The films directed by Vladimir Menshov were shown most often and watched best: the lyrical comedy "Love and Doves" (1984) took the first place with an average rating of 5.15% with a share of 16.39%, the Oscar—winning melodrama "Moscow does not believe in Tears" (1979) took the second place with an average rating of 5.13% and a share of 16.59%. The romantic comedy "Pretty Woman" (1990) closes the top three with an average rating of 4.06% and a share of 14.42%.

Among the content of the National Media Group, the screenings of the "Ice" film series proved particularly successful. With a rating of 6.31% and a share of 21.63%, the first "Ice" became the leader of the TV broadcast on March 8, 2019, and "Ice-2" in 2021 with a rating of 4.34% and a share of 15.06% was second only to the Soviet classic "Moscow does not believe in tears." Thus, viewers on a festive day most often choose time-tested stories about love, family and strong feelings.

Over the past 10 years, the talk show "Tonight" has become the leader among entertainment programs, with an average rating of 2.63% and a share of 8.28%. The second place was taken by the Comedy Club with an average rating of 1.60% and a share of 5.31%. The third place is confidently held by the humorous program "Petrosyan and Women" with an average rating of 4.89% and a share of 15.44%. The high rates of humorous formats confirm that on March 8, the audience also appreciates light, festive and unifying content.

Unexpected hits are also recorded in the ratings. For example, over the years, the leaders of the festive broadcast included the documentary-historical series "The investigation was conducted ..." with Leonid Kanevsky. It is noteworthy that even on holidays, viewers are interested not only in entertainment content, but also in historical and socio-political topics: for example, one of the leaders of the rating on March 8 is the program "Moscow. Kremlin. Putin", as well as news releases, which are almost annually present among the highest-rated programs.

Art Pictures Distribution data confirms that the March 8 broadcast traditionally combines nostalgic feelings, romance, humor and current events, and the ratings leaders evoke a strong emotional response from viewers every year.