Moscow Fashion Week shapes the image of domestic retail: industry experts

Moscow Fashion Week, which will be held from March 14 to 19 at the Manege Central Exhibition Hall, is a key industrial event that helps buyers and other representatives of retail platforms identify promising projects for further cooperation. Accreditation for media representatives, bloggers, photographers, videographers, stylists and buyers has already been opened on the official website of Moscow Fashion Week.

Moscow Fashion Week is a platform where Russian designers find business partners and enter new platforms to sell their products. Hundreds of retail representatives attend Moscow Fashion Week every season. For them, this is an opportunity to get acquainted with promising brands from all over the country in one place — this season alone, applications from 67 regions were submitted for participation in Moscow Fashion Week.

Industry experts call Moscow Fashion Week a key event for Russian retail.

"Moscow Fashion Week shapes the image of domestic fashion retail. Here you can view new collections of all brands of interest in one place, meet with representatives of various communities and create your own analysis of what to expect from the next season," said Nikolay Konstantinov, CEO of Trend Island department store and founder of TELEGRAPH department stores.

"Moscow Fashion Week is an event that shapes the image of modern Russian fashion and is ideal for buyers who want to collaborate with Russian fashion designers. Here you can see new collections of iconic designers, as well as discover many new names," said Konstantin Andrikopoulos, Bosco Group Development Director.

"Moscow Fashion Week is a springboard for young designers and a source of inspiration for brands. Here you can catch trends in their infancy and develop them into capsules for retail stores," said Yulia Vakhovskaya, head of the offline Poison Drop business.

Experts also point out that participation in Moscow Fashion Week affects brand recognition in the professional community.

Co-founder and curator of LCLS.Alexey Aksenov, in turn, emphasized that "the Moscow Fashion Week brought together an extensive cross—section of fashion designers from various cities of Russia - from well-known fashion brands to small start-up local brands. For retailers, the event provides an opportunity to learn new names, see products live and communicate with designers in person. The participants of the Moscow Fashion Week are certainly becoming more popular among the fashion business, which contributes to their entry into specialized retail sites and department stores."

The program of the Moscow Fashion Week includes shows by Russian and foreign designers, a market and a showroom, a lecture hall with the participation of leading industry experts and a festival of short films about fashion World Fashion Shorts.