VK media services are installed in every fifth new Chinese car

In 2025, VK media services were installed on 20% of new Chinese passenger cars officially sold in Russia. VK Video, VK Music and Zen applications have appeared on more than 120 thousand cars of the brands Chery, Omoda, Jaecoo, Changan, Exeed, GAC, Voyah, Aito Seres. By the end of 2026, VK applications will be available in ten more new car models from Chinese manufacturers. This was announced on February 27 in a message posted on the website.

VK Video and VK Music have become the most popular multimedia installation services. Last year, VK videos averaged about 10 minutes per trip, which is up to a third of the average trip time for most drivers. The most common scenarios for content consumption in VK Videos are background viewing of shows on the same screen where cartographic and other entertainment services are usually located, watching videos by a driver in a stationary position of the car or by children in the back seat. Shows and children's content have become the most popular video formats for viewing in the car.

"The media capabilities of modern cars are increasingly taking into account people's need for convenient content consumption on the go. Users choose formats to listen to on the go, such as podcasts, interviews, and talk shows available in VK Videos. A significant part of such content is organically perceived in the background. We see this request and continue to develop our services for car platforms, taking into account different usage scenarios — both while driving and when stopping," said Nikolay Duksin, Vice President of VK music and video services.

VK has been installing its services in the multimedia systems of cars sold in Russia since the end of 2024.