The entrepreneur named appropriate gifts for managers and partners

The end of winter and the beginning of spring traditionally become the season of business gifts — not only for loved ones, but also for colleagues, managers and business partners. Nikita Epov, an entrepreneur and founder of the Gifts Custom advertising agency, told Izvestia on March 1 about which gifts are appropriate in a corporate environment.

According to him, choosing a gift for a manager or business partner requires a special approach. It is important to maintain a balance: the present should be stylish and high-quality, but without excessive pathos.

"An improperly chosen gift can be perceived as sycophancy or a formality. Therefore, it is important to take into account the recipient's status and the format of the relationship," the expert noted.

Premium accessories, business sets, products made of natural materials, as well as interior items made of amber, bronze or crystal are in demand in the VIP gift segment today. At the same time, Epov stressed that it is not worth chasing the high cost, especially if the gift is purchased by the team. An elaborate leather organizer with personalized lettering and a team card may look more appropriate than a bulky decorative composition.

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When choosing a gift for business partners, it is important to take into account the scope of their activities, the status and culture of the company. The expert explained that functional and high—quality items, such as hobby-related accessories, are suitable for partners of equal status. If we are talking about a higher-status customer, exclusive and collectible items are appropriate: products made of genuine leather or stone, board games made of wood or marble, designer art objects.

If an invitation to a business event was received unexpectedly, the entrepreneur advises choosing universal solutions — premium stationery, exquisite gastronomic sets or decorative items suitable for the office interior.

"Even if the boss and the team are on the same wavelength, it is advisable to observe subordination and give appropriate gifts. A job is a job, and comic gifts with hints of flaws or alcohol-related problems won't do. Everyone, including the boss, is pleased to receive a gift related to a hobby, hobby," he said.

Thus, leather-bound books, table figurines, perpetual calendars made of natural wood and handmade murals remain the classic options of the VIP segment. According to Epov, the key factor remains attention to detail and respect for the recipient, rather than demonstrating the value of the gift.

On February 13, SOKOLOV Product Director Elena Rakutina told Izvestia that jewelry is now increasingly being chosen not just as a beautiful gift, but as a way to convey emotion and attitude. In this case, it is the stone that becomes the bearer of meaning: it can hint at falling in love, emphasize the seriousness of intentions, or become a sign of caring. So, for young and just beginning relationships, stones with vivid emotion are most often chosen. Tourmalines, morganites, amethysts, and colored sapphires are associated with interest, flirtation, and passion.

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