Experts spoke about the importance of official recognition of new professions

HeadHunter: recognition of groomers and rewriters will create conditions for professional training

Sat, 02/28/2026 - 00:35

Photo: RIA Novosti/Ilya Naimushin

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The official recognition of professions such as groomer, rewriter, composer, and promoter creates conditions for launching specialized educational programs at colleges and universities, as well as formalizes requirements for specialists and brings their activities into the legal field. The inclusion of these areas in the official list reflects the steady demand for them and their importance to the modern economy. This was reported to Izvestia on February 28, 2026, by the HeadHunter press service.

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The company noted that in recent years, groomers have become an integral part of the rapidly developing pet care industry. This trend is confirmed by the availability of detailed vacancies with specific requirements and a motivation system for specialists, including the "rate plus percentage of services" format. Promoters are seen as a long-established profession in the field of marketing and trade, necessary for the promotion of goods and services, while rewriters remain part of a large-scale content creation sector that continues to grow with the development of digital media.

According to the data hh.ru In 2025, employers posted more than 9.4 thousand vacancies for promoters, which is 2% more than in 2024 and 44% higher than in 2020. 1.4 thousand vacancies were posted for groomers, which is 28% more than in the previous year and five times more than in 2020. At least 250 vacancies were available to rewriters in 2025, which is 19% more year-on-year and more than double the level of five years ago.

The press service stressed that the inclusion of these specialties in the classifier along with SMM managers, copywriters, artificial intelligence specialists and other modern professions is already a state recognition of their existence and importance for the economy. It is noted that inclusion in the official list of professions is an important step that allows employers to officially indicate the name of the profession in employment documents, whereas previously, due to the lack of appropriate positions in the classifier, formal names were used.

After the profession is assigned an official status and a code, the development or updating of a professional standard begins, which defines the list of functions, knowledge and skills of a specialist, standardizes requirements for employees and simplifies the hiring process.