Russians shared their preferences for gifts on February 23 and March 8.

Perfumes, sweets and money turned out to be the most desirable gifts for the holidays of February 23 and March 8, and alcohol is a universal option that more than 70% of respondents are ready to receive. The Simple Group shared such survey data with Izvestia on February 20.

Perfumes and cosmetics (27%), sweets (23%), clothing and accessories (19%) were among the most popular gift ideas for Russians by February 23 and March 8. At the same time, there was a significant increase in interest in money (from 16% to 19%) and certificates (from 15% to 18%) — options that allow the recipient to choose a gift to their liking.

At the same time, alcohol remains a universal gift option — 12% of Russians intend to present it. And more than 2/3 of the respondents are ready to receive it — 71%. Men would like whiskey (26%), brandy (16%) and French cognac (15%), while women would like sparkling wine (25%), French champagne (20%) and still wine (15%).

The wishes for the gifts are noticeably different. On Defender of the Fatherland Day, men are especially looking forward to electronics and household appliances (23%), construction and repair goods (14%), as well as clothing, shoes and accessories (13%). Women prefer jewelry (32%), cosmetics with perfumes (29%) and gift certificates (26%). At the same time, money remains the leader among preferences — 36% of men and 40% of women would like to receive it.

Russians also shared which alcohol they plan to celebrate gender equality with.
holidays. This year, by February 23, vodka (18%), sparkling wine (14%) and whiskey (13%) are most often chosen. By March 8, bubbly wines traditionally come out on top (24%), still wines come in second (15%), and vodka comes in third (12%). According to the survey, there is also a growing interest in non-alcoholic wine: the number of respondents choosing it for the festive table has increased: from 3% in 2024-2025 to 4% this year.

Taste and light: what women want in restaurants

And how chefs take into account the gastronomic preferences of Russian women

A study by HYUNDAI brand experts on February 19 showed that the ideas of men and women about what a gift should be for Defender of the Fatherland Day differ significantly. Thus, 40% of respondents are going to give a symbolic gift, while representatives of the stronger sex dream of receiving useful gifts as a gift — tools (50%), equipment (36%) and gift certificates (29%).

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