AvtoVAZ decided to register the meme phrase "It is possible, but why?"
AvtoVAZ has applied for registration of the trademark "It is possible, but why?". Information about this appeared in the open database of the Federal Institute of Industrial Property (FIPS; Rospatent), an inspection of Izvestia showed.
This phrase became a meme after an online interview with Oleg Grunenkov, Director of Products and Programs at AvtoVAZ. When asked if the Togliatti auto giant is capable of developing a car similar in level to BMW, he replied: "It is possible. But why?"
The phrase has become popular on the Internet and has gone beyond automotive discussions, and social media users use it as an ironic response to various suggestions. The viral meme also hit the marketplaces: accessories in the form of stickers on cars and T-shirts with Grunenkov's answer began to appear there.
AvtoVAZ is indicated as the applicant for trademark registration. It is registered according to class 511 of the International Classification of Goods and Services (ICTS), it includes cars and spare parts for them, printed publications, clothing, toys, advertising, soft drinks and beer, electronic publications and more.
On February 18, AvtoVAZ's press service informed Izvestia that the company had introduced laser welding technology in preparation for mass production of the new Lada Azimut crossover. It should bring the quality of bodywork to a new level while maintaining durability, the company said.
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