The Central Bank proposed discussing the feasibility of a register of financial influencers

The Central Bank of Russia proposed discussing the need to create a register of financial influencers, introduce requirements for their qualifications and establish responsibility for the quality of the information disseminated. This was announced on February 17 on the regulator's website.

"In the financial market, as in other areas, a large number of influencers have appeared. They often become entry points into the topics of investing and money management for a mass audience," the report says.

At the same time, many citizens who do not have sufficient knowledge rely on the recommendations of such people, which can lead to erroneous financial decisions.

The regulator stressed that often financial influencers do not have the necessary qualifications. In addition, they present the advertising information as a personal opinion. There have also been cases of stock market price manipulation through Telegram channels, when influencers encouraged their subscribers to buy or sell securities.

In addition, the Bank of Russia noted that such people often simplify information about complex financial instruments without giving a complete picture of the risks, which creates inflated expectations among investors and can lead to losses. At the moment, influencers are not responsible for the quality of the materials and are not obligated to compensate for losses that their subscribers may incur.

Among the proposed measures, the regulator proposes to introduce labeling of financial influencer materials so that citizens can understand that the information is placed by order of a specific financial institution. It is also proposed to develop criteria that should be met by the activities of such people.

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