The average price of televisions in Russia in 2025 has been announced.

The average cost of televisions and smart monitors in the Russian market in 2025 was about 30.1 thousand rubles. This was reported on February 12 by the M group.Video" on the website with a link to research data from ICMR (GFC-Rus).

According to analysts, about 7.2 million devices worth a total of 218 billion rubles were sold during the year. TVs costing from 10 to 20 thousand rubles were in the greatest demand — their share in total sales in physical terms was approximately 33%.

At the same time, about half of the buyers chose models more expensive than 20 thousand rubles. According to the expert, this indicates a steady interest in devices with advanced features, a larger screen diagonal and improved image quality.

The most frequently sold brands are Haier, Hisense, Xiaomi, TCL. At the same time, in monetary terms, in terms of sales, Korean Samsung is included in this list.

On our screen: demand for Russian TVs is growing rapidly

How much have sales jumped and how do these devices attract users?

In "M.Video" reported on January 19 that the smartphone market in Russia decreased by 19-25% year-on-year by the end of 2025. In retail sales, the Redmi brand led the market with 18%, Samsung came in second place with 12%, followed by Tecno and Realme with 11% each. In monetary terms, Apple remains the leader with a share of 27%, Samsung is in the second position (21%), Redmi and Tecno have 11 and 7%, respectively.

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