Logic of Milk will support culture in the regions

The Logic of Milk company has announced the launch of the House of Culture grant competition. The program will amount to 30 million rubles. In 2026, the competition will be held in Kazan, Kemerovo and Samara.

The project is focused on local cultural initiatives, from the improvement of public spaces to educational and media projects. The organizers hope to support ideas that can become points of attraction for citizens and contribute to the development of local communities.

The competition includes three nominations.

In the "Places" category, projects are being accepted to create and renovate public spaces — recreation areas, libraries, reading rooms, cafes, and other venues for meetings and joint activities. We are talking about creating a comfortable environment where the interests of people of different ages and professions can intersect.

The Events category covers programs and events: excursions, lectures, workshops, clubs, and other community outreach formats.

In the field of "History", documentary and media projects dedicated to the preservation of local cultural and historical heritage will be considered.

As Yakub Zakriev, CEO of the company, noted, there is a significant demand in the regions for initiatives related to the development of the urban environment and the preservation of traditions, and the competition is intended to become a tool for such support.

According to the organizers, the program should stimulate the development of local cultural communities and social ties in the cities where the company operates.

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