The media reported the reduction of 6 thousand Heineken employees amid falling sales

Heineken, the Dutch producer of beer drinks, will cut almost 6,000 jobs due to a decrease in demand for alcoholic beverages. This was reported on February 11 by the Bloomberg news agency.

"The company announced staff reductions over the next two years in order to reduce costs," the material says.

Heineken reported that by the end of 2025, sales of beer drinks decreased by 1.2%. This was due to a decrease in beer consumption in key markets, in Europe and the United States, as consumers change their eating habits and increasingly strive to lead a healthy lifestyle.

For fragrant hops: how chefs use beer in gastronomy

The masters of haute cuisine prepare frothy appetizers, main positions and even desserts.

The German newspaper Stern reported on February 2 that beer sales in Germany in 2025 decreased by 6% and reached a historically low figure. It was noted that the decline in demand for alcoholic beverages in Germany has been observed for several years. This is due to the desire of Germans to lead a healthier lifestyle, changing habits and the general aging of the country's population.

All important news is on the Izvestia channel in the MAX messenger.