The media pointed to the risk for TikTok of a fine for the "addictive" design.
The TikTok social network may be fined in the European Union (EU) due to the fact that its interface is addictive to users and violates the EU law on digital services. This was announced on February 6 by the Tagesschau portal.
"With regard to TikTok, the European Commission has reached a conclusion that could have far-reaching consequences. The app has an "addictive design" and therefore violates the EU Digital Services Act (DSA). This is due to the possibility of endless scrolling, that is, swipe, as well as automatic video launch and a highly personalized recommendation system," the publication says.
The constant "rewarding" of users with new content awakens the desire to continue scrolling through the feed and puts the brain into "autopilot mode," the authors of the article believe.
On December 5, the European Commission fined the social network X 120 million euros for violating the digital rules of the European Union (EU) in accordance with the Digital Services Act (DSA). The reason was the deceptive design of the blue check mark, the lack of transparency of the advertising repository, and the inability to provide researchers with access to public data. It was clarified that Policy X, which is related to the provision of a "check mark" for "verified accounts," misleads users, since anyone can pay for it.
French Foreign Minister Jean-Noel Barraud announced on December 6 that the 120 million euro fine imposed on the social network X by American businessman and entrepreneur Elon Musk is "just the beginning." According to him, transparency should be "mandatory for large platforms."
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