The expert spoke about popular Valentine's Day gifts

Until recently, Valentine's Day decorations were a beautiful gesture. In 2026, romance has become more practical: lovers choose accessories that easily fit into everyday style and stay with us for a long time. Taisiya Iznova, SOKOLOV's category director, spoke on February 9 about why utilitarianism has become a new form of love and which jewelry symbols are now read as feelings.

According to her, today's leaders include products with precious stones, primarily diamonds and tanzanites, as well as delicate, delicate hearts made of gold: classic models with cubic zirconia or graphic versions without inserts. Hearts are still the most stable symbol of love in 2026. Models with colored precious and semi-precious stones, as well as crystals, are especially in demand. A special place is occupied by branded hearts with tanzanites, a stone that many associate with the great love story from the movie Titanic.

"Tanzanite is not just a beautiful stone, but a strong cultural symbol. It evokes an emotional response, associations with cinema, history, and great love, and it is precisely for this mood that people often come to us on the eve of February 14th," Iznova said.

In the silver segment in 2026, there is a particularly noticeable demand for inflated oversized jewelry with inlaid crystals in the shape of a heart. Due to their expressive shape, they look trendy, but at the same time they easily adapt to everyday looks — this is what makes them a universal gift.

A separate trend of the year is textured hearts that work not only visually, but also tactilely. These are large molds where metal is cast with many facets and shines without the use of stones. Such pendants are often worn on fashionable laces or ribbons with a bow, turning the decoration into an expressive stylistic accent.

Also in 2026, interest in hearts with crystal cloth as an insert is steadily growing. The color palette is wide, but the most popular are delicate peach shades and rich festive red - they are considered romantic, but at the same time they look modern.

In addition, the expert added, jewelry with hearts in the fashionable ice blue color deserves attention. The cool, clean shade combined with the crystals of the actual cuts makes such products a fresh alternative to the classic "Valentine" aesthetics.

The most versatile jewelry gifts in 2026 are still diamond-cut jewelry. "Circle", "princess", "heart" or the trendy "pear" are shapes that are almost impossible to mistake. They work equally well both as a declaration of love and as an investment in jewelry "for every day", which over time only strengthens its emotional value.

On December 26, Iznov revealed to Izvestia the rules for the harmonious combination of rings. According to her, large smooth models and track rings look best on the thumb or index finger, designer accent jewelry - on the index or middle finger, and seals are still a classic option for the little finger. Rings with large stones are increasingly worn on the index finger, which makes the image more expressive.

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