Wildberries did not support the idea of equating marketplaces with retail chains

Wildberries does not support the initiative of industry associations of food manufacturers and retailers to revise the model of food sales on the marketplace, as this may negatively affect the development of small businesses in the regions. This was reported to Izvestia on February 5 by the company's press service.

"The proposed initiatives contradict the very essence of digital platforms and speak of a misunderstanding of the nature of the latter. A ban on the sale of food products by marketplaces using a commission model, that is, where the site acts as an intermediary, and ownership of the product remains with the seller, using the exact opposite model, convenient for offline retail, will lead to the disappearance of this product category on digital platforms," Wildberries representatives noted.

This idea, as they emphasized, also stipulates the removal of certain restrictions for offline networks, which is not free competition. It is emphasized that if the above is implemented, the development of small businesses in remote regions of the Russian Federation, in particular, in small towns and villages, will become impossible, since representatives of small industries do not have the opportunity to enter the shelves of offline retailers due to the requirements imposed on them by the giants.

According to the company, in 2025, customers purchased 49% more food products on their site than a year earlier. Wildberries, as noted in the text, it is important that all citizens have access to high—quality and safe goods, and food products sold on marketplaces — snacks, children's, sports and diet food, canned food and groceries (from cereals to dried fruits) - are not perishable products. The listed products have a long shelf life and do not require specialized storage conditions.

"Relevant government agencies provide sites with a variety of functionality for product verification, and we use all their possible variations, whether it's labeling using the Honest Mark system, integration with state registries for automated document checks, linking to declarations confirming the quality and safety of goods, or, for example, verifying copyright holders," the company added. the press service.

For example, during the experiment with Rosaccreditation, more than 20 million products posted on Wildberries have already been verified by the agency, and links to certificates or declarations of conformity have been uploaded to product cards to confirm their safety.

Representatives of the press service of another Ozon marketplace also reported that the ideas put forward could be described as an attempt to stop the business development of small regional manufacturers who sell their products on the platforms.

"Currently, more than 48,000 sellers of food and other food products are cooperating with Ozon, most of them are SMEs (small businesses. — Ed.). In case of a ban, many will be forced to close their business. The introduction of such a restriction will also deprive buyers throughout the country of access to essential goods," they said.

Representatives of industry associations of food manufacturers and retailers sent a letter to the Government of the Russian Federation on January 29 this year with a request to extend the federal law of December 28, 2009 No. 381-FZ "On the basics of state regulation of trade activities" to the turnover of food through digital platforms. They proposed to extend the provisions of the law on trade in food sales to marketplaces, prohibit platforms from interfering in sellers' pricing policies, and strengthen control over the turnover of counterfeit and falsified products.

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The results of the survey conducted by the Information Center Position agency, which was reviewed by Izvestia on January 29, indicate that marketplace sellers are feeling competition and are tired of commissions. According to the data obtained, 85% of sellers consider brand development to be the key to survival on marketplaces. It was emphasized that sellers see the future of marketplace ecosystems precisely through the prism of security and expanding influence, and among other expectations of entrepreneurs are the introduction of new rules for checking and confirming the quality of goods (22%) and the creation of more transparent conditions for cooperation in terms of payments and refunds (21%).

On November 20, the heads of Russian banks made a proposal to ban direct discounts and bonus programs for marketplaces. It was planned to make an exception for their own products of marketplaces and socially significant product categories.

In turn, Wildberries (WB) founder Tatiana Kim said on November 21 that marketplaces have always been a socially responsible business, and approval of this initiative could lead to higher inflation.

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