Ecosystem development strategies to be discussed at CSTB.PRO.MEDIA 2026

On February 18, at the CSTB.PRO.MEDIA 2026 forum, industry experts and leaders will discuss a wide range of topics about the potential and growth points of ecosystems in Russia, talk about key content innovations in online cinemas, and present their cases and practical examples.

At the session "Ecosystem. The Universe of Services" will be moderated by Maria Istomina, editor of the Media and Culture Department of Vedomosti newspaper, and Dmitry Kolesov, Director of the New Technologies Department at J'son & Partners Consulting. Questions for discussion:

• All the best for the user: how ecosystems build services around the needs of a particular user: which services are the "anchor" and which are the "auxiliary circle"?

• Videos, books, and music: Are ecosystem entertainment services a source of revenue or a way to attract and retain users?

• Package within a package: how do ecosystems approach the choice of services? Why do some players develop entertainment services independently, while others use a partner or licensed model?

• A single entertainment universe: how can offline and online activities and events be "married" within the same ecosystem? And is it necessary to do this?

• Wider circle: what will determine the development of ecosystems in Russia in the coming years? What are the plans of the key market players to launch new options and services?

Invited to participate: Alexey Ivanov (KION), Nikolay Duksin (VK), Alexander Kosarim (Rostelecom PJSC), Ksenia Boletskaya (Yandex), a representative of BEBER, a representative of T-Bank.

Panel discussion "Online cinemas. How content policy is changing with a saturated market and rising production costs, Originals will consist of two blocks: an analytical block and a panel discussion. Session Partner: online movie theater START. Moderator: Trifon Bebutov, media manager, founder and general producer of DREAMCAST Media. Denis Kuskov, CEO of IAA Telecom Daily, will make a presentation during the analytical block. The panel discussion will discuss:

• Which content innovations will be the main trends in 2026. Which of the new content are the platforms preparing? What premieres and projects are in production?

• Create or count? How to keep a balance between creativity and economic interests?

• Online platforms. Collaborations.

• How do movies and TV series become part of a larger universe? How do franchises start? How are the boundaries between movies, games, and animation blurred?

• What is the situation with foreign content? International collaborations and joint projects.

• When the audience lacks the library of one service. Subscription integration as a growth point based on partnership.

Invited to participate: Anton Volodkin (WINK), Ilya Alekseev ("Start.<url>"), David Kocharov (RUTUBE, Premier), Gavriil Gordeev (Okko), Ilya Burets (ON Studio, KION), Anara Zhunusova (Unico Studio, Unico Play, Republic of Kazakhstan), Teymur Jafarov (Team Films), Anton Maslov (director), Mikhail Vrubel ("Hydrogen", the school of cinema and television "Industry").