The expert called the expected reaction to the Rendez-Vous party in Courchevel

On January 21, PR expert Milena Dorokhina shared with Izvestia her opinion on why the naked party did not teach the people from the Courchevel party anything.

"It wasn't the press tour itself that angered the audience, but the ostentatious luxury without regard to context. When a mass—market brand shows private jets and Courchevel, it automatically causes irritation," she said.

The expert added that for Rendez-Vous, there is a risk of losing touch with the mass buyer and gaining a foothold in the image of a brand living in a "parallel reality," and for artists to become less convincing "national" ambassadors.

In addition, Dorokhina stressed that the brand still has the opportunity to "rehabilitate" itself — not to make excuses, but to admit mistakes in presentation and return the focus to the product and the customer.

On the same day, fighters participating in a special military operation (SVO) began posting angry video messages after the Rendez-Vous store showed on its social networks footage of a lavish party hosted in Courchevel at a French ski resort.

The Mont Blanc Helicopter Courchevel company told Izvestia that the party participants spent an average of 500 thousand rubles just for climbing the slope in Courchevel by helicopter. The average check at La Folie Douce restaurant without frills, according to travel services, is 50-100 thousand rubles per person.

On January 15, Rendez-Vous announced the Rendez-Vous Courchevel tour on his Telegram channel, dedicated to the 25th anniversary of the brand and the 16th anniversary of the boutique in Courchevel. TV presenter Ksenia Sobchak, stylist Alexander Rogov, model Lena Perminova, influencer Oksana Samoilova and other Russian celebrities were invited to the event. The event was organized by Alina Mieva, Marketing Director of Rendez-Vous. The guests were transported to the resort by business jet.

At the same time, Mieva said that her trips to Courchevel, Geneva and Paris on a private jet are press tours that the company organizes not only abroad, but also in Russia.

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