Analysts talked about the phone numbers popular with zoomers.

Memorable phone numbers with simple and symbolic combinations of numbers are still in demand among Russians, and the service is gaining popularity among young people under the age of 25. This trend was discovered by Megafon analysts after studying the sales statistics of "beautiful rooms" over the past year.

In 2025, zoomers began to buy such numbers 11% more often. The second and third lines in terms of growth in the dynamics of service acquisition are occupied by the older generation — subscribers aged 45-54 and 55-64, respectively.

Millennials aged 35 to 44 years old make up the "core" of room selection service users — as a year earlier, they accounted for more than a third of the owners of "beautiful rooms" (38%). This is followed by customers aged 45-54 (22%) and young people aged 25-34 (15%).

The service is more often chosen by men (68% among the owners of unique rooms), but over the past year, women have begun to pay more attention to it, Megafon noted. "Beautiful rooms" are preferred in the Moscow region, St. Petersburg and the Leningrad Region, Samara and the Samara region, the Republics of Dagestan and Bashkortostan. The top 10 territories also include the Rostov and Sverdlovsk Regions, the Chechen Republic, the Khanty-Mansiysk Autonomous Okrug — Yugra and the Krasnodar Territory.

The most growing categories of numbers are "gold", where three identical digits can go in a row, and "platinum", where four digits are repeated in a row. At the same time, the largest share of "beautiful rooms" in the hands of customers falls on "bronze" ones — with double or mirror combinations.

All important news is on the Izvestia channel in the MAX messenger.