The expert explained the need for unified digital IDs and talked about their security.

Unified digital IDs are becoming a familiar tool for users of Russian online services and allow them to log into dozens of platforms with one account at once. Vadim Ivankov, head of the Gazprom ID product at Gazprom ID Operator LLC, told Izvestia on January 18 about how such systems work, why they are needed and how safe they are.

"ID performs several key functions at once, without which modern digital services cannot work. It is thanks to identifiers that systems can correctly recognize users and manage their data. First of all, the ID is used to identify the user. When you log into a social network or online store, the system recognizes your ID and shows you your feed, order history, and personal settings. The second important task is data storage. All your purchases, chats, subscriptions, and preferences are saved and linked to a specific ID, rather than a name or appearance," the expert explained.

He paid special attention to security issues. According to him, the ID itself is not classified information and does not give access to the account. Knowing the ID can be compared to knowing the apartment number — it is impossible to get inside without a key. Access to the service is always protected by additional authentication tools, such as a password, one-time code, or two-factor verification. It is this data that requires special protection, not the identifier itself.

He noted that there are still a number of misconceptions around ID. Users often confuse an identifier with a password or believe that leaking it automatically leads to account hacking. In practice, unauthorized access requires a combination of ID and secret data, which are stored separately and not shared with third-party services when using a single login.

According to Ivankov, the popularity of large ID services is explained by their convenience. One account allows you to quickly register and log in to various services without having to remember dozens of passwords. This simplifies the user experience and reduces login errors, as well as making access and security management more centralized.

For businesses, according to the expert, integration with large ID platforms means increased conversion and customer loyalty. Users are less likely to opt out of registration, log in to the service faster, and return more often. In addition, companies reduce the risks associated with storing passwords and personal data by transferring these functions to professional platforms with high security standards.

In conclusion, he stressed that modern ID services form a digital infrastructure of trust. They make the online environment simpler and more user-friendly, safer for all participants, and sustainable for the development of new services. At the same time, the key remains the basic rule of digital hygiene — to protect access data and not to confuse the identifier with the password.

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