The OBI hypermarket chain has announced a name change to DOM Lenta

The German construction hypermarket chain OBI will change its name to DOM Lenta. The relevant information is published on the network's website.

"We are updating. OBI will soon become a DOM Feed," the announcement says.

The company owns 25 hypermarkets in Russia, with more than a third of them located in Moscow. The website does not specify the dates of the rebranding.

Contrasts to brands: Russians began to buy fewer products of their own retail brands

Why is interest in such products being lost and how is it being replaced?

Last October, the American company PepsiCo conducted a global rebranding for the first time in a quarter of a century and introduced an updated logo and corporate identity. The slogan of the new corporate identity is "Food. Drinks. A smile."

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