An expert from Russia explained the growing popularity of brooches from her grandmother's jewelry box

The demand for brooches in Russia has grown amid a trend towards nostalgia and a desire for individuality in the image. This was reported on January 6 by Gazeta.Ru" SOKOLOV category director Taisiya Iznova.

According to her, the return of this accessory is associated with a rethinking of vintage aesthetics and the expansion of fashion boundaries.

"The return of brooches is largely due to the trend towards nostalgia and the growing demand for individuality. This accessory came to us from the era of balls and the monarchy and is still associated with elegance and sophistication," said Iznova.

The growth of interest is also confirmed by sales statistics. According to the SOKOLOV analytical center, in the period from December 18 to December 24, retail sales of brooches increased by 40% in monetary terms, and the number of purchases increased by 48%. The average check was 9129 rubles, while most often buyers chose products made of silver and gold, as well as models with enamel, pearls and cubic zirconia.

The expert stressed that brooches are actively returning to the catwalks.

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Earlier, on December 8, 2025, it was reported that the trend for a combination of elegance and comfort is intensifying in holiday fashion. Stylists noted a shift from a strict dress code to universal looks made of spectacular fabrics with relaxed silhouettes. This approach allows you to complement the basic sets with expressive accessories, focusing on one bright detail.

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