Izvestia TV channel became the leader of the autumn among news-themed channels

According to Mediascope, in the period from September to November 2025, Izvestia TV channel remains the undisputed leader among information channels in the cable TV segment with a share of 0.179. Izvestia is consistently ahead of its main competitor among news-themed channels by 53% in terms of audience share. Over the past five years, the share of IZ.RU increased by 272%. An important indicator of viewers' demand for the channel's content and information format is a significant increase in the average viewing time — from January to November, the average daily viewing time increased by 86%, to 28 minutes, relative to 2020.

Izvestia is a TV channel with a unique broadcast format: Izvestia's broadcast is aimed at fast visual presentation of content. All news on the channel is accompanied by text captions, so you can watch it without sound on any device from anywhere in the world. Izvestia is now successfully occupying the niche of non-domestic television viewing. Izvestia creates and broadcasts clear, understandable content with user-friendly infographics so that everyone can watch the TV channel on the streets of their city, at airports, train stations, and other places. The relevance of this format is confirmed by the interest of viewers and the growing popularity of broadcasts on media screens. Two years ago, the channel brought the latest news of the country and the world to the urban environment, adapting its broadcast to different conditions. In addition, Izvestia's content is broadcast at airports, commuter trains, hotels, and at major Russian and international events in Russia.

The news appears on the air immediately thanks to the wide correspondent network of the Izvestia News Center.