New Lada cars are presented for the first time at the Avito seasonal sale

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The Avito Auto platform and the Lada brand have launched an exclusive promotion for the most popular models of the domestic manufacturer.

According to the organizers, for the first time, the new Lada has expanded the range of advantageous offers of the traditional sale "Grabamba" on Avito.

As part of the promotion, customers who have called the dealer from an ad on the platform will be able to receive an additional discount. So, those who wish to purchase a Lada Vesta with an automatic transmission will receive a discount of 20 thousand rubles and a gift in the form of a set of accessories. And for those who are going to buy Lada Aura, the brand has prepared a discount of 50 thousand rubles. As a bonus, the buyer will also be offered an alarm system with auto-start.

According to Avito Auto experts, today the interest in domestic cars is growing. Thus, compared to the first quarter of 2025, the demand for new Lada cars increased by 12.1%.

"According to our data, 22% of Russians plan to buy a car within the next six months. Interestingly, most of them (27%) of the respondents prefer models of domestic brands. This is confirmed by the demand for the Lada Aura model — in the first week of the sale, demand was 70.7% higher than a week earlier. At the same time, demand for other models has also increased: Lada Largus Cross (+51.4%), Lada Vesta (+18.3%), Lada Granta (+8.1%), Lada Vesta Cross (+7.6%)," explained Nikita Ivakhnenko, Head of New Cars at Avito.

Anna Kurochkina, Marketing Director at Avtovaz, emphasized that "Lada's strategy is aimed at constantly expanding channels of interaction with customers." "Partnering with Avito Auto and launching an exclusive promotion is a natural step that allows us to offer consumers additional benefits in a familiar and convenient digital environment. This initiative further increases the availability of our new cars and simplifies the purchase process, making it more comfortable and transparent," Kurochkina added.

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