More than 70% of Russians make large purchases consciously

When buying large appliances and electronics, the majority of Russians (74%) adhere to the principle of optimal benefits, carefully comparing characteristics and reviews. Such data was obtained during a study conducted by the projects "My Finances" of the NIFI of the Ministry of Finance of the Russian Federation together with "Finance Mail.ru ", which is available to Izvestia.

So, three quarters of respondents (75%) study tests and reviews before buying, making a decision before going to the store. More than half of the respondents (52%) prefer to save money for large purchases in advance, avoiding loans. Only 8% are willing to take out a loan if the item is needed urgently. For 94% of respondents, the service life of a product is an important or key factor, while 37% are willing to pay more for durability.

"Rational consumption is one of the basic principles of financial culture. Rational consumption implies the ability to distinguish real needs from momentary desires and consciously use material goods. The survey results showed that the majority of Russians make decisions about large purchases carefully, assessing the long—term perspective, the ratio of price and quality," Gleb Pokatovich, acting director of the NIFI of the Ministry of Finance of Russia, explained to Izvestia the results of the study.

The survey also identified areas for further educational work. For example, only 7% of citizens systematically dispose of old equipment, while 14% simply throw it away with ordinary garbage. In addition, when a breakdown occurs, almost a quarter of respondents (25%) are immediately inclined to buy a new device, without considering repair as an alternative, although 45% conduct a detailed analysis before making a decision.

Sales equipment: New Year's Eve sales begin in Russia

Why will the promotions last longer than usual and how much will the cost of goods drop before the New Year

The results of a study by Humopeu on November 13 showed that Russians most often regret spontaneous purchases of clothes and shoes at sales. It was clarified that every third unsuccessful purchase is made on the spur of the moment, despite the growing rationalization of shopping.: 40% of respondents compare prices on different sites, and 27% make a strict shopping list.

All important news is on the Izvestia channel in the MAX messenger.