The expert spoke about the change in the shopping strategy of Russian buyers
The sales season in Russia peaked on the background of Black Friday. However, for buyers, this period has long ceased to be an unpredictable event. Impulsive shopping is being replaced by technological and prudent shopping. Andrey Efimochkin, an online sales expert and director of retail products at the fintech company Humopeu, told Izvestia on November 20 how consumer behavior has changed and which tools allow you to get real benefits.
"The key to success is a preliminary analysis. Previously, customers relied on memory, but now they have technology in their arsenal. We recommend that you start tracking the cost of your desired items using special applications or browser extensions one to two weeks before the sale. If time is lost, shopping assistants and Telegram bots come to the rescue, which analyze prices on different sites in real time and select the best offers, taking into account personal discounts and delivery addresses," the source explained.
The expert noted that a competent buyer's strategy goes far beyond the search for discounts and includes choosing a payment method that allows you to increase savings. According to him, people combine store discounts, promo codes and cashback, and some services offer double bonuses — from the bank and from the payment platform. In individual promotions, the final benefit can reach 50% of the cost of the product.
The choice of the site and delivery conditions is of particular importance. As Efimochkin emphasized, large marketplaces do not always provide minimum prices, and specialty stores can offer more attractive conditions through gifts or coupons for subsequent purchases. He added that the cost of delivery can offset some of the benefits, so choosing a pick-up point or meeting the conditions for free delivery become important parts of the strategy.
"The key to truly profitable purchases in the digital age lies in a systematic approach. A clear wish list, technological price monitoring, strategic choice of payment instrument and attention to delivery details are the basis for rational and effective shopping during the sales season. The era of interest hunting is a thing of the past; the era of smart financial strategies has arrived," the expert concluded.
On November 10, Informzashita experts told Izvestia that on the eve of Black Friday, fraudsters were attacking Russians via email and messengers and claiming that their purchases gave them the right to participate in a raffle of valuable prizes. Experts recommended that Russians ignore messages received from unknown senders and make purchases only on verified websites and marketplaces.
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