Tricolor has become a partner of four sports federations

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Tricolor Sport is expanding media partnerships: four cooperation agreements with federations and leagues were signed at the Russia — Sports Power forum. In addition, the operator announced a new direction for itself — the production of clothing and accessories under its own brand.

At the XIII International Forum "Russia — a Sporting Power" in Samara, Tricolor Sport strengthened its position as a key media partner of national sports by signing agreements with the Russian Freestyle Skiing Federation, the All-Russian Volleyball Federation, the Russian Field Hockey Federation and the Eurasian Water Polo League. The partnerships are aimed at comprehensive media support for Russian sports through the organization of broadcasts of competitions, the creation of original content and promotion on digital platforms.

"Today, sport is impossible without media. Only the combined efforts of federations, regions and TV channels make traditional sports truly modern and in demand. Each agreement is a step towards making sports more accessible, closer, and more emotional. We don't just show the competitions, we create a story around them," said Marina Bogomolova, General Producer of Tricolor Sport.

Special attention at the Tricolor Sport stand was paid to the launch of a new direction — sports documentaries. Among the flagships is the film "Towards Santiago" from the series about the return of the country's national teams to the international arena. It is dedicated to the preparation of Russian cyclists for the last World Championships in Chile. The project has already received a nomination at the International Sports Film Festival. The film is available for viewing at the Tricolor Cinema and TV online cinema and other well-known venues.

At the forum, Tricolor officially announced the start of production of clothing and accessories under its own brand and presented a pilot collection of clothing in collaboration with the Bandy Federation.

Also within the framework of the forum, the Tricolor Sport team conducted a series of interviews with leading figures of the sports industry, including Irina Rodnina, Svetlana Khorkina, Denis Glushakov and Kirill Tereshin. The materials will be included in the video diaries of the forum, which will be broadcast in the near future on the TV Sport channel, which is available not only to satellite customers of the operator, but also to everyone for free and without registration in the Tricolor Cinema and TV online cinema.