Experts talked about profitable alternatives to Moscow's new buildings.

The average cost of an apartment in a massive new building in "old" Moscow reached 18 million rubles in September 2025, and its average area is 48 square meters. m. Meanwhile, outside of Moscow, this amount turns into the key to a premium resort project, a spacious townhouse or even your own business. Experts from the Metrium company told Izvestia on November 11 how to afford a completely different scale and lifestyle in the Moscow region.

Premium class projects are emerging in the Moscow region, which are formed according to the principle of a resort and wellness hub. This is life in a territory with its own sports palace of 20 thousand square meters with a thermal complex, parks, a pond embankment, cafes and bike routes. All this is surrounded by nature near Moscow. Buying such a property is more like buying a subscription to a country club, only on an ongoing basis.

"The rigid connection of the place of residence to the office is becoming a thing of the past. The hybrid employment format, which has become the norm for many, and modern technologies that make it possible to effectively conduct business remotely have radically changed the approach to choosing housing. Buyers have the opportunity to significantly expand the geography of their search, and they are no longer ready to sacrifice the quality of life and the size of the apartment in order to save time on the way to the center. On the contrary, with the same budget, they are looking for a more comfortable, healthy and saturated environment," said Alexey Godovanets, Managing Partner of MR.

As experts have noted, for those who are looking for a middle ground between an apartment and their own house, there is a townhouse format. In the near Moscow region, you can find real estate options with an area of 160-170 square meters. m in protected cottage settlements. The buyer gets the advantages of country living, for example, his own small courtyard, but does not completely abandon the close neighborhood community.

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At the same time, this category of housing remains the leading one in the regions.

Townhouses in the Moscow region in the budget under consideration usually assume two or three floors, which allows you to conveniently zone the space for a large family, as well as your own small plot of land - a place for a barbecue area, children's games or a small garden. At the same time, the management company takes care of all the cleaning of the territory and security, as in an ordinary residential complex.

In addition, the dream of owning your own house within the budget of a Moscow one-bedroom apartment can also come true in completely different forms in the Moscow region. The choice depends on the priority: maximum proximity to the capital or unlimited space. For example, just 6 km from Moscow, you can purchase a house with an area of about 120 square meters. This is an option for those who are not ready to sacrifice time on the road and want to have the entire urban infrastructure at hand, but at the same time live in their house by a picturesque pond.

If the distance from the metropolis does not frighten, then completely different prospects open up. A real mansion with an area of more than 420 square meters is offered 45 km from the MKAD for the same money. m on a plot of 17 acres. In addition to the house there is a private sauna, a barbecue gazebo and a garage. This is a full-fledged estate for a large family.

Perhaps the most unusual alternative to a Moscow apartment for 18 million rubles is to own a farm. There are many land options in the Moscow region that make it possible to realize the dream of radical downshifting. Instead of square meters, they offer hectares of their own land. In fact, this opens up wide opportunities for activities: you can engage in agriculture, animal husbandry, fish farming, or create a fashionable agrotourist estate, and then promote a personal brand of a producer of farm products.

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What is the reason for this and will it lead to a crisis in apartment sales in new buildings?

An even more drastic decision is not to change your place of residence, but your occupation. For the price of a standard Moscow apartment, you can purchase a ready-made, working business and completely change or discover a new kind of activity. There are options for every taste, from outdoor hospitality to craft production.

"The concept of "liquidity" of real estate in the Moscow region is now far from always closely related to proximity to the center of the capital or Moscow registration. There are more and more buyers on the market with an unconventional approach and a housing search strategy. They have a very wide range of acceptable housing formats or even lifestyles. From the utilitarian criteria of the past (time to metro, square meters), many of these clients are moving to intangible values: personal space, silence, clean air and a unique atmosphere," commented Ruslan Syrtsov, Managing Director of Metrium.

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On October 1, experts from the Metrium company told Izvestia about the typical mistakes of owners of premium, elite and deluxe class apartments who strive to create a "dream apartment" but forget about future resale. It was noted that the main reason is excessive individualization of housing.

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