Businesses will be able to host the "Winter in Moscow" project event on their site.

Applications for participation in the new season of the urban project "Winter in Moscow", aimed at supporting business, are open from November 1. This was reported on November 10 by the news portal mos.ru .

It clarifies that entrepreneurs who want to increase their brand awareness and attract new customers can join the project, including by organizing events at their sites. From December 1, 2025 to February 28, 2026, companies from various fields (catering, trade, services, education, creativity, beauty industry, hospitality, culture and sports) must develop special offers for Muscovites and visitors to the city. Instructions on how to participate and receive city support are available in GBU "Small Business of Moscow" (MBM).

According to information from the portal, participants need to create an attractive offer: a discount, a promotion with gifts or free services, or organize a free event (master class, lecture, trial session). After the application is approved, MBM will provide a "Business Box", a set of business development tools developed by market leaders. GBU "Small Business of Moscow" provides comprehensive support to entrepreneurs, helping them to open and develop their business in the capital.

It is reported that business service centers can provide information on financial and non-financial government support measures, as well as participate in free training events (forums, seminars, trainings, conferences) aimed at improving skills and expanding business contacts.

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mos.ru On November 7, he announced that business applications for participation in the Winter in Moscow project were being accepted in the capital. It was clarified that the "Made in Moscow" project helps local manufacturers to establish themselves on a par with well-known domestic brands. According to entrepreneurs, participation in such projects demonstrates the effectiveness of city initiatives for integrated business development, thereby increasing financial performance.

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