Mach gave a family trip to Russia to the 50 millionth user

MAX identified the 50 millionth anniversary user– 34-year-old Anna Akulova from Barnaul. The girl registered in the national messenger on October 27. Anna received a gift certificate for a family trip to any place in Russia and merch. The girl will be able to choose the dates, the city and the cultural program of the trip on her own.

The presentation of gifts took place at the MAX office in Moscow, where Anna arrived with her 9-year-old daughter Veronica. The girl admitted that the gift turned out to be a surprise for her, but she already knows where she will go with her daughter.

On October 27, the MAX audience reached 50 million users. The average daily coverage in October exceeded 19 million people. Since the app's launch, users have sent 3.7 billion messages, called 842 million times, and recorded more than 25 million video clips.

More than 13 thousand A+ bloggers have opened their channels in MAX. The new authors include singer Jasmine, actor Nikita Panfilov, opera singer and composer Ilya Ushullu, and travel blogger Maxim Kudryashov.

Smart MAX: will VK's national messenger be able to repeat the success of Chinese WeChat

Machine learning technologies have been introduced in the new product to improve call quality.

As part of the Russian Internet Forum (RIF-2025), a meeting of the Public Council of the Ministry of Finance of the Russian Federation was held on September 24, where new services in MAX were presented. Among the recent innovations is an electronic diary launched jointly with the Ministry of Digital Development, which allows parents to view their child's grades and schedule inside the app.

All important news is on the Izvestia channel in the MAX messenger.