Konstantin Mayor, CEO of the MAER media holding, became the ambassador of the Made in Russia brand

The Russian Export Center (REC, VEB Group) continues to expand the circle of ambassadors of the national brand "Made in Russia". On October 21, at the site of the International Export Forum "Made in Russia", a solemn presentation of the relevant certificate to Konstantin Major, CEO of the MAER media holding, took place. The official document was presented by Veronika Nikishina, General Director of the REC.

"The Ambassadors program is an important element of promoting the national brand "Made in Russia". Thanks to this tool, not only companies are involved in promotion, but also bright personalities from the world of culture, sports and media, who form a positive image of Russian business abroad and convey the values of our products and services to a wide audience," said Veronika Nikishina, CEO of REC.

The Russian Export Center and the MAER media holding also signed an information partnership agreement. The Director of the REC noted that MAER has been working in the advertising market since 2003 and has extensive experience. The media holding specializes in various outdoor advertising formats, including media facades, digital supersites, and roof structures. More than five thousand screens in cafes, restaurants and logistics centers are also connected to the IAP network. Earlier, the company acquired a network of federal and regional media outlets, which includes 26 publications and dozens of channels and publications on social media.

"For me, as the head of IYER, becoming the ambassador of the Made in Russia brand is not just a great honor, for us it is a logical continuation of the mission to create a positive image of the country and domestic business. We are confident that thanks to our resources and expertise in the media space, we will be able to effectively convey to the world that Russian goods and services are synonymous with quality, innovation and reliability. This is a great opportunity to join forces with the REC and show the world the best image of Russia," said Konstantin Mayor, CEO of the MAER media holding.

The Made in Russia program, which is coordinated within the framework of the national project "International Cooperation and Export" by the Ministry of Industry and Trade of Russia, and the main functions of ensuring and implementing the program are assigned to the Russian Export Center, offers free and voluntary certification for manufacturers of non-primary goods and services.