Almost a third of landlords in million-plus cities have reduced the cost of apartments

Almost a third of landlords in million-plus cities reduced the cost of an apartment in ads in the third quarter. The analysts of the Yandex Rent service told Izvestia about this on October 22.

The share of ads for long—term rental apartments, where the owners reduced the cost, was 30.1%, and the average discount was 9.2%. At the same time, the share of ads for long-term rental housing with lower prices decreased slightly in the third quarter. In the second quarter, it was 36.6%, in the first — 37.3%. At the same time, the discount decreased slightly. It was 9.8% in the second quarter and 10.4% in the first quarter.

In just over 65% of ads, the cost of long—term rentals in megacities does not change, and only in 4.6% landlords raise the rate by an average of 10.8%. The share of apartments with price increases during the exposition in the second and first quarters was slightly lower — 3.1% and 3.9%, respectively. However, the percentage of the cost increase did not change during the year.

The largest share of rental apartments with reduced value in the announcement in the third quarter was noted in Krasnodar (44%), Voronezh (41.4%), Yekaterinburg (40.4%), St. Petersburg (38.4%) and Moscow (37.7%).

The cities with the largest reduction in the rate in the announcement were Kazan (-11.1%), Krasnodar (-10%), Voronezh (-10%), Chelyabinsk (-10%) and Samara (-10%).

"In the third quarter, the long-term rental market traditionally showed high seasonal activity. The number of views of ads for long-term rental apartments on average in megacities increased by 19.3% compared to the second quarter and by 11% compared to the first. Due to the increased activity of tenants in the last three months, apartments have been rented out the fastest. And even despite the high seasonal figures, many owners remained quite flexible in pricing matters. Landlords went on a reduction if they realized that they could not cope with the issue of housing delivery on schedule, which allowed tenants to rent suitable options that initially slightly exceeded their planned budget, and in some cases even save money," Roman Zhukov, head of the Yandex Rent service, explained to Izvestia.

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On October 14, Pronline finance expert and business analyst Dmitry Trepolsky reported that in November 2025, second-hand apartments in Russia could fall in price by 1-2% compared to October. He noted that the housing market continues to stagnate. The biggest price reduction is expected in the secondary market, where there are practically no preferential programs. Trepolsky also predicted a growing gap between prices for primary and secondary housing, which already exceeds 50-60% of the national average. By November, it may increase by another 2-3 percentage points.

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