Silver Mercury launches a new series of "roasts"

The Silver Mercury ecosystem of creative and marketing communications has announced the launch of a series of "roasts" — events for reviewing applications before the start of the new season.

Roasting is an opportunity for participating brands to refine and refine their project before applying for the award. The experts will sort out the mistakes, and the participants will understand how to bring the project up to the ideal based on previously submitted applications. The first event will be held on October 21 at the Russian University of Economics. Plekhanova, the jury members will openly analyze four cases and tell about the strengths and weaknesses of each.

Among the participants of the Community real estate with the case "A cat with an apartment". As part of the project, the developer, together with a charitable foundation, purchased half of the apartment for a cat from the shelter. It is supposed to find owners for the pet who are also ready to pay the second half of the cost of housing.

Like group will present the project "Science is fashionable. SIBUR and Tin have rethought the image of a modern scientist." This is Russia's first fashion collaboration in the field of scientific workwear.

"Made in Moscow" will present the case "Green Market: art pavilions on the central streets of Moscow. How the city promotes local brands." The mayor's project, which helps entrepreneurs in the capital to promote goods on the local market, has launched 13 art retail spaces.

Vinou Agency will present the case "Yota x Canyaon — a truly constructive approach to collaborations." The collaboration between the Yota brand and the Canyaon designer, in which radio-controlled designer sneakers were created, will reflect the flexibility of assembling a personal tariff.

Several more "roasts" are planned in November and December. Participants will also have time to network and discuss potential collaborations.