Analysts have assessed the tendency of men to change operators

Men are one and a half times more likely than women to apply for a change of operator while maintaining their tariff, Megafon analysts found out after studying anonymized subscriber data.

Russians aged 35-44 are most actively using this opportunity — they account for 30% of all transfers with the same tariff. This is followed by the age categories of 45-55 years (20%) and 25-34 years (19%).

The option is in demand in all regions of the country, but residents of Moscow and the Moscow region, St. Petersburg and the Leningrad Region, Chechnya, Bashkiria and Tatarstan show the greatest interest in "mobile cloning". The top 10 regions also included Krasnodar Krai, Dagestan, Samara, Sverdlovsk and Orenburg regions.

According to analysts, 37% of the customers who switched with the same tariff became organizers of family groups — their participants can use communication service packages together.

In August, Megafon offered Russians the opportunity to change the operator while maintaining the number and tariff conditions. "Customers can choose the operator with the best coverage and Internet speed, while retaining their number, the usual tariff and its cost. This format has proved relevant across the country from Kaliningrad to Vladivostok, reflecting how much real freedom of choice is in demand in the communications market," said Maria Faustova, Director of Megafon's B2C Products Department.

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