The demand for household soap has almost doubled in a year.

The demand for household soap has almost doubled in a year. This was reported to Izvestia on October 15 by ATOL analysts, who conducted a market study based on 55.8 million checks.

"Russians have become more likely to purchase soap of all kinds. The largest growth was recorded in the category of household soap — its demand increased by 90% compared to the same period last year. The average cost per unit of goods was 56 rubles, which is 5% more expensive than a year earlier," the study says.

According to the document, solid soap is also in high demand: sales increased by 43%, and the average price was 138 rubles (+6%). Cream soap cost an average of 224 rubles, which is 12% more expensive than in 2024, while demand increased by 13%. Liquid soap remains the most popular product for everyday use — the average package price was 265 rubles (+13%), and demand increased by 25%.

Wet wipes have also strengthened their positions: their average cost has reached 89 rubles. per package (+10%), and sales increased by 19%.

The news is being updated