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Sleep tourism is gaining popularity in Russia

HUMOPEU research: Sleep tourism is gaining popularity in Russia
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The so-called "sleep tourism" is gaining popularity in Russia, when people leave for a short period of time to get enough sleep and recuperate in a quiet place in the fresh air. How this format of recreation is relevant today among residents of the country is described in a study by the fintech company Humopeu and the online accommodation booking service "Daily.<url>", which I reviewed on October 3. "Газета.Ru ".

According to the results of the study, 35% of the respondents were able to get enough sleep during their last vacation. Almost one in four managed to get enough sleep during their vacation, but did not have time to fully recover. The rest of the respondents didn't get enough sleep or didn't even plan on it.

26% of the respondents are aware of "sleep tourism", most of whom are residents of large cities. Despite this, it was the first time every second respondent had heard of such a vacation format, but they found such a vacation tempting.

"The chronic stress of megacities and information overload have led to the formation of a new tourist trend — sleep tourism. And our survey shows that 76% of Russians are interested in a vacation, the main purpose of which is just to get enough sleep," said Irina Polyakova, head of corporate customer support at YUMOPEU.

Among the most attractive places for "sleep tourism" are houses in Altai or the Caucasus, spa hotels, retreat centers in Karelia or Lake Baikal, quiet corners of the Moscow and Leningrad, Novgorod and Pskov regions, and a trip around the Golden Ring of Russia. According to "Daily.<url>", glamping and eco-hotels are also gaining popularity.

According to the survey, 46% of respondents would like to go on such a tour alone, the rest would suggest sharing a vacation with a significant other, a close friend or family. At the same time, 19% of respondents would like to avoid using gadgets and the Internet during their holidays.

One in three respondents believes that it takes only 2-3 days to fully recover, 29% of respondents need up to ten days of rest, and 10% need up to a month.

At the same time, most Russians are willing to spend from 20 thousand rubles to 70 thousand rubles to implement the "sleep tour".

On September 30, doctor Ekaterina Dmitrenko shared ways to improve sleep quality. According to her, most adults need to sleep 7-9 hours a night or 7.5 hours on average. The specialist clarified that sleeping less than seven hours a day is a health risk, and sleeping too long (9-10 hours) may indicate illness. Dmitrenko noted that it is important not only the quantity, but also the quality of sleep, including regularity, continuity and balance of phases.

All important news is on the Izvestia channel in the MAX messenger.

Переведено сервисом «Яндекс Переводчик»

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