Yandex has allocated more than 1.2 billion rubles for advertising support for SMEs in 2025

Yandex's investments in advertising support for small and medium-sized businesses have exceeded 1.2 billion rubles since the beginning of 2025. Over 46,000 entrepreneurs across the country have received support during this period. This was announced on Thursday, September 25, by Alexander Bolkhovityanov, Director of Government Relations at the Search and Advertising Business Group, during the round table "E-commerce in the Regions: Challenges and Opportunities for local Brands" at the Russian Internet Forum.

According to the top manager, almost 20% of the enterprises supported are new businesses, and about 80% of the recipients are companies from the regions. He added that funds in the form of bonuses are allocated for the launch and promotion of advertising campaigns in Yandex services and the advertising network.

"We are focusing on three key areas of SME support: the creation of specialized tools, assistance in launching advertising and the development of regional business," said Alexander Bolkhovityanov.

The total amount of such support for SMEs over the past five years has exceeded 7.5 billion rubles.

Among the company's solutions for entrepreneurs are the ability to attract free organic traffic in the Yandex Rhythm Search, where brands can attract users through inspiring content in their recommendation feed, as well as the Yandex KIT technology platform for quickly launching online stores with ready—made sales infrastructure and an artificial intelligence-based assistant.